Elsie McDaid

Elsie joined Armour Wealth in 2023 as Operations Manager, bringing extensive financial services and administrative leadership to the team. 

Her prior roles include Service Associate at Aligned Capital Partners; District Sales Coordinator at Mackenzie Investments; and Territory Coordinator,  National Sales Executive Assistant; Corporate Accounting Administrative Assistant at Franklin Templeton Investments. 

Elsie holds an Honours Diploma in Business Administration from Centennial College.

Highly organized and process-focused, she oversees daily operations, implements efficiencies, and ensures consistent, high-quality client service across the firm. 

Married to Armour Wealth owner Jeff, Elsie balances full-time work with raising their two daughters, bringing dedication, strong leadership, and a collaborative spirit to the team.